Showing posts with label window washing. Show all posts
Showing posts with label window washing. Show all posts

Tuesday, February 21, 2012

Google Adwords


I have used Google AdWords to help draw more people to my site, and hopefully get more phone calls and sales.

My initial experience has been one of disappointment. It's challenging to create an ad that will get many people to "click-thru". As well as creating a good ad you must use correct adwords that match what people enter when wanting to find your company.

I'm committed to getting my click thru ratio high because it is all part of my plan to get my phone to ring off the hook. I want to massively increase my revenue and get many more stores, condo units and residential houses.

I understand that Google advertising is optimal since you are finding people that want to use you, rather than distracting and annoying people that have no interest in your service.

My click thru ratio is a dismal 0.1%, but I have managed to double it to 0.2%. According to Facebook discussions a good CTR is between 2 and 4%. I would love to get to that point, get more sales and greatly increase my Google spending.

I have bought Adwords for Dummies, and I'm trying to implement the suggestions of some information online.
 
If you have any suggestions for me, feel free to email me

647-409-8144

 

 

Thursday, February 16, 2012

What every window cleaner hates

Yesterday I pulled up to a gas station to clean their convenience store windows. When we parked we saw that there was a bucket and a pole and clean windows. My heart dropped. I went inside and stood in line to see that a tall man in his forties with brown long hair, a scruffy unkempt beard and eyes that looked like he was sleep deprived or a drinker or drug user was awaiting payment. I asked for the owner but he was on holidays so I spoke to the assistant manager. She is a nice women who always gives me a Tim Horton's coffee (they have Tim Horton's there sorta like Dunkin Donuts but better). She is very nice.

I spoke to her and asked what was going on. Well, a few weeks ago this man gave the invoice. He said he works for me. He gave her a small invoice, whereas mine is a nice Quick Books computer printout, 81/2 by 11. He just said they changed the invoices. I have no idea why she paid him in the past with a different price, a different invoice, and he is a scruffy scary looking guy, whereas I may be scary because I'm tall and have a deep voice. But I'm clean shaven and I try to dress neatly.

I charge her $20+tax whereas this guy charges $10 no tax. He didn't even want payment, he wanted a $10 worth of gas for his old beaten up unlettered Cargo van. He had a another guy with him that looked like it might be his brother who was just a scruffy looking.

I made clear to her that he doesn't work for me, that they are still under contract with us because they haven't cancelled. And furthermore we have been doing the windows for months.

I told her not to pay him. 

She said there was nothing that she could do, we had to wait for the owner to return. But strangely enough she still paid him, sounds like she still has some authority.

He cleans several other gas stations of the same company, but he may just be lying for all I know. And he said that the owner got him to do the windows.

So either I lost the job and they forgot to tell me, or this guy is an impostor, otherwise the owner would have told her about the change.

In any case it's a very small job so it won't hurt me to lose it, but it was maddening.

I did feel like emptying his bucket or doing something, or at the very least threatening him to never return. However I'm a professional and no good comes from revenge or getting even it would just reflect badly on me. Besides this guy could probably beat me up.

I will have to speak to the owner when he gets back and see what's going on.

This occasionally happens to me, but it's fairly rare, usually I'm told on the phone or in person that they are cancelling for someone cheaper I don't remember the last time that I had a situation like this.

Check out my website at http://mmwindowcleaners.com
647-409-8144

Wednesday, February 15, 2012

Fly by Night


Yesterday I was cleaning windows at a customer of mine that I have had for some time. He said your competition has been around. He has been getting a lot of people asking him would he like his windows done.

I charge $20+tax to clean his windows. It's a pretty quick job with maybe 6 or 8 small windows that I clean. It might take me 5 minutes to clean his windows.

The "competition" was offering to do his windows for $5.

I asked him why do you stick with us to clean your windows? After thinking about it for a moment, he said. Well first, holding the invoice in his hand he said, you give me an invoice, all others would just do it for cash. At least this is tax deductible.

Secondly he said that after cleaning his windows they would not return for a long time. They would only return when they need money.

So there you go, I was able to retain my customer in the midst of heavy "competition". He was willing to pay me 4 times what others were offering, simply because I always provided invoices, and I was reliable offering scheduled servicing. I was not a fly by night window cleaner.

I take many things from this. First it's always enlightening to know why the customer keeps you. It is often far different than what we may think. So always ask. Secondly price is not everything, If this customer only cared about price I would be gone a long time ago. Thirdly it is beneficial to run your business professionally, people do care about getting an invoice.

By the way, Rush is one of my favourite bands.

Want more info? email me at mike@mmwindowcleaners.com
Visit my site: http://mmwindowcleaners.com
647-409-8144

Saturday, February 4, 2012

Get More Homestars Reviews





Get More HomeStar Reviews


My last post spoke about using HomeStars to find a reliable contractor. And as I said I used HomeStars to find a good duct cleaning company. Canaduct had hundreds of 10 star homestar reviews. So with that info and checking their website I was sold.

I hired them in large part due to HomeStar reviews. I wondered how they were able to get hundreds of reviews. A couple days later I found out, with this follow up letter.

Now tell me is this a good follow up letter? Would you use it? Any criticisms?

Here it is:

Hi Michael,
I am pleased that you were satisfied with our recent performance, duct cleaning your home.
I would be most grateful therefore, if you would kindly give us a 10-STAR review on www.homestars.com.  It is important to our company that we continue to have updated reviews, lest we be left in our competitor's dust.
Thank you.

Paul  B***
Air quality and HVAC specialist
Www.canaduct.com
Www.heatingontario.ca
416-410-3777(work)
647-999-7062(cell)


________

I was a little surprised about how forward it was in asking for a 10 star review. But besides that it is a good idea, short, and sweet too.

Give me feedback,

Mike Polsky
647-409-8144
mike@mmwindowcleaners.com
http://mmwindowcleaners.com

Links:
homestars.com
canaduct.com