Google Adwords

 

I have used Google AdWords to help draw more people to my site, and hopefully get more phone calls and sales.

My initial experience has been one of disappointment. It's challenging to create an ad that will get many people to "click-thru". As well as creating a good ad you must use correct adwords that match what people enter when wanting to find your company.

I'm committed to getting my click thru ratio high because it is all part of my plan to get my phone to ring off the hook. I want to massively increase my revenue and get many more stores, condo units and residential houses.

I understand that Google advertising is optimal since you are finding people that want to use you, rather than distracting and annoying people that have no interest in your service.

My click thru ratio is a dismal 0.1%, but I have managed to double it to 0.2%. According to Facebook discussions a good CTR is between 2 and 4%. I would love to get to that point, get more sales and greatly increase my Google spending.

I have bought Adwords for Dummies, and I'm trying to implement the suggestions of some information online.

 

If you have any suggestions for me, feel free to email me

mike@mmwindowcleaners.com 

647-409-8144

http://mmwindowcleaners.com 

 

 

Marketing with Other Service Professionals

Today I had the privlege of doing cold and warm calling with Victor a printer and toner salesman. He sells printers and cartridges and also services them when needed. He is well liked and has two hundred and fifty accounts.

I moved out to Bowmanville where Victor has lived for many years. We both attend the same place of worship so he graciously offered to help me find accounts in Bowmanville and Oshawa.

Today for the first time I canvassed with another salesman. It was quite the fun experience. It was far more encouraging and easier.

He introduced me to his clients who were very friendly and took my card. That is what I call warmcalling. Victor simply said this is a friend of his who has moved to the area from Toronto proper and is looking for some clients. It worked well. WE only visited about 5 or 6 places and of those I have two serious prospects. That is quite something, often when I cold call I have to make several dozen visits or calls before I get a serious inquiry.

We are going to plan to do this again. Speaking in person to existing customers is very valuable since the clients are warmer and they trust you more quickly. I am likely to get jobs that I wouldn't normally get since they may only choose a window cleaner who is recommended by their friends.

On an encouraging note a pizzeria owner called me. I had left a quote and card a couple months ago, and she wanted me to come biweekly to clean the windows. She was happy with our work and is now a new client. It restored my faith that leaving business cards works at times, I was starting to think that it was pretty useless since I seemed to get little response from even serious people that took my card but for one reason or another never called me back

Are you looking for a reliable Toronto Window Cleaner. Call Mike, 647-409-8144

mike@mmwindowcleaners.com
http://mmwindowcleaners.com

What do customers say about you?

What are your customers saying about you?


Have you ever asked your customers why they use you? It's a simple question, and the answer only takes a couple minutes. It can be asked casually in conversation, or you can put it in writing too.

I have been guilty myself of not asking that simple question. It reveals a lot about how you can sell your services to new clients, what customers care about, what angle of your business you can market, and what other window cleaners are not paying attention to in their marketing, hopefully.

What did my customer say? Well, he said that they were very impressed with my window cleaning, he said that we were efficient, we were flexible, able to come on short notice for specific time periods, to clean the windows for important head office visits. He said he had an issue with us regarding our workmanship once, but we quickly resolved it and it hasn't happened again.

Those comments really made my day. They made me feel happy and positive about our work and the company we are.

So do yourself a favour ask your customers what they like about you.

Hopefully, they will have something positive to say. Of course they will, and you will learn.

Do you want to check out our website. Go to http://mmwindowcleaners.com or if you are advanterous you can click mmwindowcleaners.ca

Or call me 647-409-8144