Wednesday, February 15, 2012

Fly by Night


Yesterday I was cleaning windows at a customer of mine that I have had for some time. He said your competition has been around. He has been getting a lot of people asking him would he like his windows done.

I charge $20+tax to clean his windows. It's a pretty quick job with maybe 6 or 8 small windows that I clean. It might take me 5 minutes to clean his windows.

The "competition" was offering to do his windows for $5.

I asked him why do you stick with us to clean your windows? After thinking about it for a moment, he said. Well first, holding the invoice in his hand he said, you give me an invoice, all others would just do it for cash. At least this is tax deductible.

Secondly he said that after cleaning his windows they would not return for a long time. They would only return when they need money.

So there you go, I was able to retain my customer in the midst of heavy "competition". He was willing to pay me 4 times what others were offering, simply because I always provided invoices, and I was reliable offering scheduled servicing. I was not a fly by night window cleaner.

I take many things from this. First it's always enlightening to know why the customer keeps you. It is often far different than what we may think. So always ask. Secondly price is not everything, If this customer only cared about price I would be gone a long time ago. Thirdly it is beneficial to run your business professionally, people do care about getting an invoice.

By the way, Rush is one of my favourite bands.

Want more info? email me at mike@mmwindowcleaners.com
Visit my site: http://mmwindowcleaners.com
647-409-8144

Tuesday, February 14, 2012

Marketing with Other Service Professionals

Today I had the privlege of doing cold and warm calling with Victor a printer and toner salesman. He sells printers and cartridges and also services them when needed. He is well liked and has two hundred and fifty accounts.

I moved out to Bowmanville where Victor has lived for many years. We both attend the same place of worship so he graciously offered to help me find accounts in Bowmanville and Oshawa.

Today for the first time I canvassed with another salesman. It was quite the fun experience. It was far more encouraging and easier.

He introduced me to his clients who were very friendly and took my card. That is what I call warmcalling. Victor simply said this is a friend of his who has moved to the area from Toronto proper and is looking for some clients. It worked well. WE only visited about 5 or 6 places and of those I have two serious prospects. That is quite something, often when I cold call I have to make several dozen visits or calls before I get a serious inquiry.

We are going to plan to do this again. Speaking in person to existing customers is very valuable since the clients are warmer and they trust you more quickly. I am likely to get jobs that I wouldn't normally get since they may only choose a window cleaner who is recommended by their friends.

On an encouraging note a pizzeria owner called me. I had left a quote and card a couple months ago, and she wanted me to come biweekly to clean the windows. She was happy with our work and is now a new client. It restored my faith that leaving business cards works at times, I was starting to think that it was pretty useless since I seemed to get little response from even serious people that took my card but for one reason or another never called me back

Are you looking for a reliable Toronto Window Cleaner. Call Mike, 647-409-8144

mike@mmwindowcleaners.com
http://mmwindowcleaners.com


Monday, February 13, 2012

Useful Window Cleaning Sites

Useful Window Cleaning Sites
 
Are you looking for worthwhile sites to improve your marketing, your expertise and to improve your business?
If you are a window cleaner you are in luck. There are many valuable Facebook groups, websites and mailing lists that will help you take your business to the next level.
 
But remember, the real problem is whether or not you will actually use the information. Many people may spend a lot of time or money to learn marketing, or how to improve their business but then put off or don't actually apply what they learn. What a waste. Apply what you learn, take a chance, implement the strategies you learn from this website and from others.
Here are some websites and resources I have found valuable.
 
 
Don the Window Cleaner Blog. Don Marsh is a great inspiration to me. I love watching his videos since he doesn't hold back any info from his viewers. He is not concerned about holding something back, thinking his competition is going to imitate him. His videos are very motivating. I don't agree with everything he says, and I probably price higher than he does,
Don's YouTube Channel. Here you can watch all of Don's videos. Not all of his videos are about window cleaning, he is heavily involved in local and national politics so there are some political videos there too. I stay neutral on politics by the way.

 
http://www.window-cleaning.net/aboutwcn.htm. This is the Window Cleaning Network, run by Gary Mauer. It has some good discussion through email. The strongest discussion in this group revolve around the International Window Cleaning Association, a sort of boring to myself. And Fabricating Debris which is a very important issue.
https://www.facebook.com/groups/windowcleaners/. A great group in Facebook with lively discussions about all things Window Cleaning. Ask to join. 

https://www.facebook.com/groups/129112985412/. Karl Robinson's Facebook group where all window cleaning news is aggregated and compiled. I'm not sure how he gets all the news, but I appreciate it as do thousands of others.

Here ishttp://robinson-solutions.blogspot.com/. This is Karl Robinson's Blog with all the fantastic news from around the world.
 
Kevin Dubrosky is a very successful window cleaner and marketer who has helped many window cleaning business including myself implement strategies to improve profitability and advertising. Kevin's Marketing site is essential, even if you are not in the cleaning business.
 
The Good Life Window Cleaning. Paul McQuillan's website devoted to improving the marketing of your window cleaning. Paul has many good suggestions, and I actively read his website and his discussions on LinkedIn.
I apologize to any I may have left out. As time goes by I'll update this post with new resources that will help to bring your business to the next level.

Thanks For Reading My Blog. Feel free to give me a call for window cleaning or any advice.

Mike Polsky
647-409-8144


 
 




Sunday, February 12, 2012

Classic Repost: Are you getting paid?



Are You Getting Paid

One of the most pressing problems in running a small business is getting paid promptly. In a business like Window Cleaning there are a number of customers that pay immediately. And when your focus is on cleaning houses, you might get paid right away nearly all the time.

How do you get your customers to pay in a reasonable amount of time? Many business suffer, while they are doing a lot of work, a lot of their money is tied up in accounts payable, and people taking weeks or months to pay. That really drains your business, and could stop you from running a profitable business.

Let me share a couple ways that I keep my accounts payable under control. Perhaps you can implement these suggestions for your business.

State Terms

It is important to state at the beginning what you expect in terms of payment. The time that you expect payment, for example, on receipt, or 30 days. Be clear, state upfront what you expect in regards to how and when you get paid.

For our company, I always say due on receipt. I expect payment promptly and I don't automatically give them 30 days to pay. I expect them to take my invoice, and on the day that they usually write cheques, within a few days they will write the cheque and mail it to my office.

In a few cases, I do allow them to take 30 days to pay, but I usually don't state that so that I still keep a fire under them to pay faster.


Keep Good Records

There are many programs that permit you to keep your business organized and to create invoices and monitor accounts payable.

I use Quickbooks Professional 2012 for my small business. It keeps everything organized for me, my banking, invoicing, payment, and accounts receivable. With the click of a mouse I can see how much overdue an invoice is, I can easily email reminders, copies of the invoice and so forth. If you aren't organized you can't easily catch those who are taking too long to pay.

I also use an accountant to keep my sanity! Some things are just too complicated and time consuming for me to handle.

Remind them

After 14 days I remind the customer by email that we haven't received payment. I don't at that point say it's overdue, but I say in a nice, kindly written email that we haven't received payment and we are reminding them. I write down the invoice number and date too, and email them another copy of the invoice.

After 30 days, I email them, saying the invoice is overdue, that our terms are payment due upon receipt, and ask them to mail the cheque immediately.

If we still don't receive payment, I call them personally, in the rare instance that that doesn't work, I pay a personal visit.


Does this work?

Most of my customers pay very quickly. You are the one to state payment terms, don't shy away, dont cower. It's perfectly normal and reasonable to have strict payment terms and very few are going to question it.

Remember, it's your money (more or less). It's not rude to ask for your money to be paid to your business in a timely manner. By all means be reasonable and kind when reminding customers, but as the saying goes the squeaky wheel gets the grease, if you are not asking for your money, you may be the last business to get paid.


Thanks for reading my blog.

If you are in the Toronto area and want your windows cleaned, call me, The Toronto Window Cleaner at 647-409-8144

Check out my website

http://mmwindowcleaners.com

Friday, February 10, 2012

What do customers say about you?



What are your customers saying about you?


Have you ever asked your customers why they use you? It's a simple question, and the answer only takes a couple minutes. It can be asked casually in conversation, or you can put it in writing too.

I have been guilty myself of not asking that simple question. It reveals a lot about how you can sell your services to new clients, what customers care about, what angle of your business you can market, and what other window cleaners are not paying attention to in their marketing, hopefully.

What did my customer say? Well, he said that they were very impressed with my window cleaning, he said that we were efficient, we were flexible, able to come on short notice for specific time periods, to clean the windows for important head office visits. He said he had an issue with us regarding our workmanship once, but we quickly resolved it and it hasn't happened again.

Those comments really made my day. They made me feel happy and positive about our work and the company we are.

So do yourself a favour ask your customers what they like about you.

Hopefully, they will have something positive to say. Of course they will, and you will learn.

Do you want to check out our website. Go to http://mmwindowcleaners.com or if you are advanterous you can click mmwindowcleaners.ca

Or call me 647-409-8144

The Window Cleaner: Money, Money, Money? Are you getting yours? How to get paid quickly.

Monday, February 6, 2012

Training Employees

Do you like being a teacher? When we are teaching someone to window clean or perform any skills for us in our small business, we are the teacher. So, how can you go about teaching someone to clean a window, or do any other mechanical skill?

Well, I find that teaching someone in a very slow motion is good. Window Cleaners use an "S" technique or a swirl technique. And it is very hard to do if you show someone fast. But if you show them the motions in very slow motion, and have them go slow and not rush they will get it very quickly.

Don't feel the need to critique everything. Not everything they may do is wrong. Everyone has their own way to do things, and sometimes what they do is better than what you are doing now.

Catch major errors early, and stop them from forming bad habits that will be very hard to stop later.

Most of all be fun to be with, give sincere commendation when warranted. And encourage, and patiently work with your employee.


I remember when I was learning piano as a child. I had a teacher who yelled at me when I made mistakes. It didn't help, I just froze up, and was more likely to make more mistakes.

One of the major reasons why I stuck to window cleaning was that my employer patiently trained me. He didn't yell, he didn't make me feel bad when I messed up, he was very patient, because I was a very slow learner.

So be kind, be patient, commend where possible, work and teach in slow motion, and use whatever instructional videos that have been produced.

As it says in the bible book of Luke "A pupil is not above his teacher, but everyone that is perfectly instructed will be like his teacher."